--- title: Homepage - Boyar Asset Management --- [Skip to content](https://boyarassetmanagement.com#main-content) [![boyar updated logoo](https://boyarassetmanagement.com/hs-fs/hubfs/boyar%20updated%20logoo.png?width=240&height=94&name=boyar%20updated%20logoo.png "boyar updated logoo")](https://boyarassetmanagement.com/?hsLang=en) [![logo-inverted](https://f.hubspotusercontent10.net/hubfs/2333817/GiantFocal_Marketplace/March/logos/logo-inverted.svg "logo-inverted")](https://boyarassetmanagement.com/?hsLang=en) - [Individuals](https://boyarassetmanagement.com/individual-investors-private-client-group) - [Private Client Group](https://boyarassetmanagement.com/individual-investors-private-client-group) - [Boyar Value Fund](https://boyarassetmanagement.com/individual-investors-boyar-value-fund) - [Institutional](https://boyarassetmanagement.com/separately-managed-account-solutions) - [Stock Selection](https://boyarassetmanagement.com/investment-philosophy-boyar-asset-management) - [Quarterly Letter](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog/tag/bam-client-letter) - [Blog](https://www.blog.boyarvaluegroup.com/boyar-value-group-blog) - [Our Team](https://boyarvaluegroup-4595129.hs-sites.com/boyar-value-group-team) - [Schedule a Meeting](https://www.email.boyarvaluegroup.com/meetings/amalia) [Schedule a Meeting](https://www.email.boyarvaluegroup.com/meetings/amalia) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Boyar Asset Management #### *Long-Term Portfolio Management Rooted in Independent Research.* ### *Built on Value. Guided by Discipline.* ## Boyar Asset Management ### Where Research Drives Every Investment Decision ![video thumbnail final](https://boyarassetmanagement.com/hubfs/video%20thumbnail%20final.png) ![BA-BC656E_QA_p_DV_20130817011121](https://boyarassetmanagement.com/hubfs/Boyar%20Asset%20Management/images/BA-BC656E_QA_p_DV_20130817011121.jpg) "What sets us apart from others is curiosity and the ability to find these things that are not readily apparent. That’s the key." **Mark Boyar** Founder In 1975, Mark Boyar began publishing independent research to help investors uncover undervalued companies. By 1983, he founded Boyar Asset Management to apply the same disciplined approach directly to client portfolios. Today, under the leadership of Jonathan Boyar, we continue that tradition—managing money with a long-term, research-driven approach to value investing. We evaluate businesses as if buying the entire company, focusing on what it’s truly worth—not just its stock price. ## We Serve Individuals and Institutions ##### Individual Investors Boyar Asset Management helps high-net-worth individuals grow and preserve wealth through a disciplined, research-driven approach. Clients can work with us through our Private Client Group or by investing directly in the Boyar Value Fund. [Learn More](https://boyarassetmanagement.com/individual-investors-private-client-group-old?hsLang=en) ##### Institutional Investors Boyar Asset Management partners with pension funds, endowments, family offices, global banks, and insurance companies—either directly or as a sub-advisor—to deliver equity strategies rooted in independent value orineted research. [Learn more](https://boyarassetmanagement.com/separately-managed-account-solutions-old?hsLang=en) ## How can **we help?** ## Boyar’s ## Competitive Advantage ##### Research is in Our DNA For over five decades, we’ve published our own independent research, identifying companies trading well below intrinsic value—never relying on third-party analysis. ![5_03 1](https://boyarassetmanagement.com/hubfs/5_03%201.png "5_03 1") ## Is Value Investing Right for You? #### Some of the questions we ask ourselves include: Is the company cheap? Is it a good business to be in? Would we like to own the entire company at this price? Value investing isn’t for everyone. It requires patience, discipline, and a willingness to think independently. At Boyar Asset Management, we evaluate companies the way a business owner would—asking: Is it cheap? Is it a good business? Would we want to own the whole company at this price? While this approach isn’t flashy, it’s been proven over time by legendary investors like Benjamin Graham, Sir John Templeton, and Warren Buffett—and it’s the same philosophy we use to help clients grow and preserve wealth. ###### *If that sounds like the right fit for you, we’d love to talk.* [Contact Us](https://boyarvaluegroup.com/contact-updated) [Contact Us](https://boyarvaluegroup.com/contact-us) ## Latest News & Media Appearances ![Boyar Podcast updated](https://boyarassetmanagement.com/hubfs/Boyar%20Podcast%20updated.jpg) #### Boyar Podcast ![Boyar in The Media](https://boyarassetmanagement.com/hubfs/Boyar%20in%20The%20Media.jpg) #### Boyar in The Media ![Boyar Partners With MAPFRE AM-Picsart-AiImageEnhancer](https://boyarassetmanagement.com/hubfs/Boyar%20Partners%20With%20MAPFRE%20AM-Picsart-AiImageEnhancer.jpg) #### Boyar Partners With MAPFRE AM ![Quarterly Client Letter updated](https://boyarassetmanagement.com/hubfs/Quarterly%20Client%20Letter%20updated.jpg) #### Quarterly Client Letter ![logo](https://boyarassetmanagement.com/hs-fs/hubfs/Boyar%20Asset%20Management/logo/logo.png?width=150&height=96&name=logo.png) Since 1975 the Boyar family of companies has focused on creating value for our clients — by seeking out and investing in companies whose intrinsic value significantly exceeds that of its current market price. ##### Social Links ![facebook](https://boyarassetmanagement.com/hubfs/facebook.webp) ### Facebook ![linkedin](https://boyarassetmanagement.com/hubfs/linkedin.webp) ### Linkedin ![twitter](https://boyarassetmanagement.com/hubfs/twitter.webp) ### Twitter ##### Contact us ![email](https://boyarassetmanagement.com/hubfs/email.webp) ### info@boyarvaluegroup.com ![phone](https://boyarassetmanagement.com/hubfs/phone.webp) ### (212) 995-8300 ![map](https://boyarassetmanagement.com/hubfs/map.webp) ### 667 Madison Avenue, 5th floor New York, NY 10065 ![Group 1000006241](https://boyarassetmanagement.com/hubfs/Group%201000006241.png) ### Form CRS: Client Relationship Summary ##### [Newsletter](https://share.hsforms.com/12wXZkaLSQaSmHLzMh2SLXA2qhmh) [Subscribe To Our Substack](https://boyarresearch.substack.com/) © 2026 Boyar's Intrinsic Value Research LLC. 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