Welcome to Boyar Asset Management

Mark Boyar began publishing independent equity research on intrinsically undervalued companies in 1975. This led to the establishment of Boyar Asset Management, a Registered Investment Advisor, in 1983. True to Mark’s vision, Boyar Asset Management specializes in investing in the equity securities of intrinsically undervalued companies.

We define intrinsic value as the amount that would be paid to stockholders if a business were liquidated or sold.

Boyar Asset Management evaluates a corporation in the same manner as a private equity buyer would. Our analysis of financial statements is driven by economic reality, not generally accepted accounting principles (GAAP). We believe that if we purchase assets at significant discounts to their intrinsic or private market value, over a reasonable period of time the stock market will either reflect the true higher value of those assets or our clients may profit when the assets are acquired by a third party.