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Boyar Asset Management

Long-Term Portfolio Management Rooted in Independent Research.

Built on Value. Guided by Discipline.

Boyar Asset Management

Where Research Drives Every Investment Decision

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"What sets us apart from others is curiosity and the ability to find these things that are not readily apparent. That’s the key."

Mark Boyar
Founder

In 1975, Mark Boyar began publishing independent research to help investors uncover undervalued companies. By 1983, he founded Boyar Asset Management to apply the same disciplined approach directly to client portfolios.

Today, under the leadership of Jonathan Boyar, we continue that tradition—managing money with a long-term, research-driven approach to value investing.

We evaluate businesses as if buying the entire company, focusing on what it’s truly worth—not just its stock price.

We Serve Individuals and Institutions

Individual Investors

Boyar Asset Management helps high-net-worth individuals grow and preserve wealth through a disciplined, research-driven approach. Clients can work with us through our Private Client Group or by investing directly in the Boyar Value Fund.

Institutional Investors

Boyar Asset Management partners with pension funds, endowments, family offices, global banks, and insurance companies—either directly or as a sub-advisor—to deliver equity strategies rooted in independent value orineted research.

How can we help?

Boyar’s

Competitive Advantage

Research is in Our DNA

For over five decades, we’ve published our own independent research, identifying companies trading well below intrinsic value—never relying on third-party analysis.

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Is Value Investing Right for You?

Some of the questions we ask ourselves include:

Is the company cheap?

Is it a good business to be in?

Would we like to own the entire company at this price?

Value investing isn’t for everyone. It requires patience, discipline, and a willingness to think independently.

At Boyar Asset Management, we evaluate companies the way a business owner would—asking: Is it cheap? Is it a good business? Would we want to own the whole company at this price?

While this approach isn’t flashy, it’s been proven over time by legendary investors like Benjamin Graham, Sir John Templeton, and Warren Buffett—and it’s the same philosophy we use to help clients grow and preserve wealth.

If that sounds like the right fit for you, we’d love to talk.

Latest News & Media Appearances

Boyar Podcast updated

Boyar Podcast

Boyar in The Media

Boyar in The Media

Boyar Partners With MAPFRE AM-Picsart-AiImageEnhancer

Boyar Partners With MAPFRE AM

Quarterly Client Letter updated

Quarterly Client Letter