Stock Selection Method

The Hidden Asset Method

“Hidden” assets are undervalued assets on a company’s balance sheet based on GAAP accounting, which can potentially lead to a significant difference between the market value of a company and a price an acquirer would pay for the entire business. Hidden assets can include real estate, reserves of natural resources, overlooked or hard-to-value investment holdings, brand equities, and entitlements to litigation proceeds.

Boyar Asset Management identifies the assets on a company’s balance sheet that we consider to be undervalued. We then adjust those items to our estimate of their current market value. The information derived from this analysis helps us determine (in our opinion), the true worth of a business to an acquirer. If a company’s stock is selling at a significant discount to our estimate of its value to an acquirer, we may choose to purchase it on behalf of our money management clients.

* Past performance is no guarantee of future results. These results are unaudited. The Madison Square Garden example is for illustration purposes only and is not indicative of actual results of most investments made by Boyar Asset Management.